The human behavior that prefers one to avoid loss rather than make a gain is a phenomenon called Loss Aversion, Loss Aversion is easy enough to prove in real life. With a little experimentation, you can prove it by yourself. Pick up a deck of playing cards and a couple of coins (or, more preferably, […]
During the first quarter of 2019, I’ve decided to completely shift my attention to Behavioral Finance. The only problem: I was flat out tired. Because I’ve been doing this for almost a decade, I feel burned out, often stressed and pressured on the rigorous routine of marketing and prospecting for new clients. I am legitimately
