Monopoly® is, undoubtedly, one of the most iconic modern board games of all time. The game involves 2-8 players with 16 Community Chest Cards, a pack of Monopoly money, 32 Green Houses, 12 Red Hotels, 8 Tokens, 28 Property cards, 16 Chances, 1 Speed Die, and 2 Dice. Basically, you win the game by collecting

Six Surprising Behavioral Lessons from the Game of MonopolyRead More »

The daily scenery of the lottery line is a simple manifestation of our tendency to avoid a loss: a ticket that could land you an exponentially inflated reward, without paying too much to get into the contest. The thing is, we live to possess, and if we lose the things we own, the sting of

Why We Want to Get Bronze, than a Silver Medal: A Brief Look at a thing called Loss AversionRead More »

During the first quarter of 2019, I’ve decided to completely shift my attention to Behavioral Finance. The only problem: I was flat out tired. Because I’ve been doing this for almost a decade, I feel burned out, often stressed and pressured on the rigorous routine of marketing and prospecting for new clients. I am legitimately

My Evolving Approach to Financial EducationRead More »

credit card spender

The consumer market works to condition your brain to think that by buying stuff, you would be solving your emotional and personal problems. But we all know that this doesn’t provide real solutions—it just adds whiskey. By buying stuff, we just want to feel good temporarily. There’s nothing wrong with this, of course. We all

How to Put Your Spending on a LeashRead More »

old man, money, safe

Taken together, money and spending are pretty influential subjective concepts. Ever noticed that when you’re shopping, your emotions get the better of you? Your shopping could very well beat the hell out of your logical reasoning cold. This happens when you can’t stop the urge of using little plastic cards to purchase some things that

Does money define your self worth?Read More »

gremlin, troll, emotional spending

In finance and investments, emotion is a dangerous creature. It’s cute, furry, cuddly, but feed it after midnight, it turns into a Gremlin. With emotion, we’ve tagged the one thing that salespeople use to lure you in. The same thing goes with advertisements. Ads pepper you with lots of images and sound designed to trigger

Finance 101: Needs, Wants, Sizzles, Steaks, and GremlinsRead More »