Understanding

We're looking for ways to improve financial education through kindness and understanding. The study looks at the effect of how financial advisers used positive reinforcement and encouragement in convincing their prospects to begin saving money, as opposed to fear-based selling

Serenity

Ever notice that your worst financial decisions came from panic or euphoria? This study defines the behavior of panic and euphoria as it corresponds to investments and other financial decisions. We'll also take a close look at calmness. Is calmness essential? Will it lead to a better financial decision?

 

Happiness

Study will try to strengthen that long-held idea that pursuing your happiness in career/business may not be economically rational in the immediate term, but it's financially sound in longer term and emotionally healthier  for the course of your life.

Pitfalls

What are the most common, unique emotional vulnerabilities by Filipinos that lead to poor financial decisions?